HI THERE!
Explore my work
Welcome to my portfolio. Please take a look at my website so that you can get to have a wider perspective of my skills and professional experience. What you are about to find is a combination of personal projects and some work I have done for companies within Mexico, US and The Netherlands.
MUZIEKCENTRUM EIWERK
Based in Amsterdam. Eiwerk organizes workshops, audiovisual courses and performances for music lovers with psychological or social vulnerability. Focused on personal, social and creative development.
Flyer designed for Eiwerk explaining who they are and how they organize events for people to know the organization through some information and events they have done.
Eiwerk Flyer
CREATIVE DEPARTMENT
Production Designer
Based in Los Angeles, California.
This agency with its ample offer of services within Canada and US made me part of the production team where we were helping big and medium insurance brands to produce printed and digital assets by always meeting clients criteria.
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IGNITIME CONSULTING
Branding Development
Coaching brand based in Amsterdam. It's founder wanted to reflect her artistic and profesional personality in this brand.
Development of logo, icon, stationery and brand manual to unify the communication for better recognition.
The concept is born from the word "ignite", which means "light up". We came up with the idea of representing a lighthouse, which reflects "the light at the end of the tunnel".
STUDIO.DAI
Copywriting & Storytelling
Fashion brand based in Utrecht, Netherlands. Committed to support refugees by giving them the chance to work at the atelier creating bags for women.
Copywriting, storytelling to increase brand awareness on social media. Development and implementation of newsletters for customers through Shopify.
BCBGMAXAZRIA
Marketing Coordinator & Graphic Design.
Assisted Marketing Director in Mexico by stablishing a media plan to keep digital and printed assets on brand according to requirements in the headquartes in Los Angeles, CA.
Executed digital and traditional campaigns in social media, e-mail marketing and department luxury stores.
Planned brand events and worked with influencers and PR.
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DORCHESTER REPORTER
Logo Development.
Collaborated in one of the oldest and well-known newspapers in Boston, MA.
“The Dorchester Reporter” was looking forward to reflect a more innovative image with a style inspired by the icons of the city, accomplishing the development of a fresh image.
People recognized Dorchester with the diminutive "Dot", hence the concept that was taken to redesign the logo, adapting it to the most important holidays in the USA.
CAFFEA
Mexican brand - Logo, Packaging & Brand Manual development.
Led the brand development, making of identity manual and stationary with cross-functional teams to deliver the creation of a new concept combining Mexican / artisan icons with a minimalist style
MADERO RESTAURANTE
Graphic Design & Brand Manual development.
Led the creation of the identity manual including uniforms, stationery and interior decoration in the 9 branches to project a stronger image and recognition, achieving visual uniformity assuring the brand impact.
Contributed to develop the website layout, distribution and style by researching and testing out.
Content management for Social Media and online advertising.
ROLDÁN
Logo Design
Logo originated trough the analysis of color, name and icon proposal through previous brainstorming with the client, ensuring its impact.
The goal – Brand recognition and positioning in the market by establishing the business lines, noting that the brand is governed by strict quality standards.